Product Consulting

Create Great Products

Products that take off

Do you have new product development ideas but no way to confirm which to build and how to get it launched?

We help innovative companies assess new product ideas and launch great products.

find out how we can work with you to make great products


Our Features

Creating great products involves selecting the right idea, validating it, creating great positioning and delivering on the project build. Product Research. Product Marketing. Product Delivery.



Product Research.

Through customer and staff listening, market analysis and investigation, we develop an assessment of your product idea. We bring forward a recommendation on whether or not to proceed with the build.



Product Marketing.

By defining and understanding the target market we create product positioning and marketing communication that ensures your target buyer knows the product is for them and why they should buy it.



Product Delivery.

In creating a build and take-to-market plan, we work together with your development team, working in agile or waterfall methodology, to ensure the best possible product gets launched to market with accountability.

Who We Are

We help companies create great products.

We work together with clients to make the new product development process as seamless and straightforward as possible. This comes through extensive experience working with companies and teams of all sizes in various industries in getting product and projects to market.


To help companies create great products that drive new revenue and that customers love.


The product development process and their new products become a competitive advantage for our clients.

Who Chooses Crossroads Product?

Companies who:

  • Want to change & grow
  • Prioritize new product development
  • Do not have an overabundance of employees
  • Want market validation before investing
  • Are customer & market focused
  • Want to get positioning and marketing right
  • Insist on working with focused professionals who are passionate about results


Crossroads Product provides product expertise and implementation services to small & mid-sized technology and software (SAAS) companies that recognize their need to continue to adapt and grow.

Happy Clients

Latest Insights

Insights on product development, product launches, product positioning and the creation of great products.